Elevator Pitch Format

Element Statement Examples
For Who is the product audience? For the virtual Project Manager
Who What is the problem or opportunity? Who needs to manage and assign multiple tasks remotely
Our Product What is the product or category? Task Z is a fully digital project and task management platform
That What is the compelling reason to buy the product? That uses standard kanban methodology and templates
Unlike How does the product differ from competition? Unlike more complicated and costly platforms
(Our Product) What is the ultimate value proposition or differentiator? Task Z is easy to understand, affordable, and can be tailored to meet your needs