Influence without Authority
PM's need to influence
- Balance interests of stakeholders
- Guide a product from inception to market success
- Influences are limited over dev, mkt, and support
- Must influence various stakeholders to embrace their product vision and provide support
- Garner customer buy-in and encourage good ideas
Six Sources of Influence
|
Motivation |
Ability |
| Personal |
Make the Undesirable desirable |
Surpass your limit |
| Social |
Harness peer pressure |
Find strength in numbers |
| Structural |
Design rewards and demand accountability |
Change the environment |
Two-Hat Syndrome
Definition
A situation where a product manager simultaneous fulfills two different roles or responsibilities in an organization.
Two Roles
- Product Planning: Defining the product vision and strategy
- Preject Management: Needs expertise in Market trends, technology, or both to deliver the product on time and within budget
How to mitigate Two-Hat Syndrome
- Enlist a product management specialist
- Define roles and responsibilities
- Avoid confusion and conflict